Marketing News, New Products

OPI Teams Up With ‘Wicked’ for New Nail Collection

The press-ons are available in three shades for holiday celebrations.

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By: Lianna Albrizio

Associate Editor

OPI is the latest brand to collaborate with the biggest movies of the season: “Wicked”. The press-ons are available in three shades – red, French pink tips and silver and are appropriate for wear on holiday celebrations. The press-on’s include nail glue, cuticle stick, dual nail file and buffer, prep pad and 30 nails in different manicure sizes. Tips and packaging are made with up to 94% post-consumer recycled materials, according to the company. Each OPI x Wicked xPress/...

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